Plausible: Simple web analytics, no complexity required
Most analytics tools give you more data than you need and make it hard to find what matters. Plausible takes a different approach: one page, the metrics that count, no setup required.
Thousands of organizations have switched from Google Analytics to Plausible, including Oatly, LoveFrom and the Steve Jobs Archive.
- Google Analytics is complex by design
- Plausible shows you what matters, nothing more
- More ways Plausible keeps things simple
- Try Plausible free for 30 days
Google Analytics is complex by design
Google Analytics is by far the most widely used analytics tool on the web. But widely used doesn’t mean simple.
Open it and you’re met with a busy dashboard, multiple report sections and dozens of sub-reports. Basic insights often require building custom Explorations from scratch rather than reading a standard report.
Most people use a fraction of what’s available. Many end up building custom dashboards just to surface the numbers they actually care about, then ignore the rest. Some give up entirely.
Google Analytics is a powerful tool, but it’s built for analysts, not website owners. It takes training, time, and ongoing effort to use well. That’s what led us to build Plausible, and why we think it’s a great Google Analytics alternative.
Plausible shows you what matters, nothing more
Whether you’re running a blog, a SaaS product, or an online store, Plausible gives you the core metrics you need in a single view:
- Unique visitors and pageviews
- Traffic sources (referrers, search, social, campaigns)
- Top pages (including entry and exit pages)
- Countries, devices, browsers, and operating systems
- Goals and conversions
- Revenue tracking (for ecommerce)
No menus to dig through. No custom reports to build. No prior experience needed. Everything is on one page, filterable by any dimension, with the ability to compare time periods.
“Check out Plausible if you haven’t yet - fantastic product. We switched over everything from GA.” – John O’Nolan, Founder and CEO at Ghost
“My 100% favorite GA4 alternative so far is Plausible. Not free and not a ton of bells and whistles, but SOOOO easy to use (for clients too) and the data is near real-time. A good solution for ~70% of websites struggling with GA4.” – Cyrus Shepard, SEO consultant and former Moz lead
More ways Plausible keeps things simple
1. Lightweight script that doesn’t slow down your site
Analytics scripts add weight to every page load. Plausible’s script is a fraction of the size of the Google Analytics script, so your pages stay fast.
2. No cookies, no consent prompts
Plausible doesn’t use cookies and doesn’t collect personal data. That means no cookie banners, no GDPR consent flows, no complex privacy policy additions. Your visitors get a cleaner experience, and you stay compliant out of the box. Your data is also hosted in the EU on EU-owned infrastructure.
3. Simple to set up
One line of JavaScript in the <head> of your pages and you’re done. It works with any CMS or custom-built site, and you’ll see data immediately. You can also enable automated event tracking during onboarding. External link clicks, file downloads and form completions are tracked without any additional code changes. For WordPress sites, our WordPress plugin handles everything in a few clicks.
4. Easier to get insights than GA4
Getting even basic insights from GA4 often means navigating multiple reports, building custom Explorations from scratch, or combining both. In Plausible, the same information is usually a filter or two away.
We cover more of these comparisons in this post.
Try Plausible free for 30 days
Plausible is open-source, privacy-friendly, and built to stay out of your way. Sign up for a free trial and see what your site data looks like when it’s actually easy to read.
